About Us

Our Company

LMR (Local Marketing Results) Media operates as a full-service advertising agency. We understand local market dynamics, trends, and consumer behavior. Our team has extensive experience working with local businesses, allowing them to craft highly targeted marketing strategies that resonate with the target audience. Using a multimedia approach, LMR Media reaches many communities in the Southern Minnesota area.

Our Team

Lance Reisetter, Founder and Chief Executive Officer

Lance grew up on a farm in Iowa, where he developed a strong work ethic and a deep understanding of agriculture from a young age. His career began in the agricultural sector and included a year as a mechanic, where he gained valuable hands-on experience. He then transitioned to a sales role with Pepsi, where he thrived for many years. Seeking a change from corporate America, Lance moved into local marketing with KYMN, where he spent nearly a decade building strong relationships within the community.

In 2000, Lance founded NorthfieldLive, a streaming service dedicated to bringing local high school athletics to the community, recognizing the importance of connecting residents with local sports. Seeing a further need for comprehensive marketing strategies in the local market, he started LMR Media with the mission to help small businesses achieve tangible results through effective marketing plans. Lance’s journey reflects his commitment to community, innovation, and supporting local enterprises. Lance lives in Northfield with his wife, Mikki, and three children (when the older 2 are not away at college) and awesome dog Finn.

Renee Stanton Butzler, Director of Advertising

Renee began her career in marketing research with Xcel Energy, where she spent 12 years honing her skills in both qualitative and quantitative research. Her time at Xcel Energy allowed her to develop a deep understanding of market analysis and data-driven decision-making.

She then moved to Best Buy, where she held various positions in customer research and insights. Through many years of working on brand and advertising research, insights, and planning, Renee developed a passion for understanding consumer behavior and how to effectively market and advertise to diverse audiences.

After leaving the corporate sector in 2022, Renee worked as a freelance consultant, leveraging her extensive experience to help clients achieve their marketing goals. With a desire to work on the creative side and put the years of insights into actions, she joined forces with LMR Media and NorthfieldLive, bringing her expertise in consumer insights and marketing strategy to these innovative ventures. Renee’s journey reflects her dedication to understanding consumer behavior and driving impactful marketing strategies.

Renee lives in Northfield with her three children (Like Lance, when the older 2 aren’t away at school).